Food Porn Secrets Revealed | Funky Fries and Burgers (DH 020)

Food Porn Secrets Revealed episode of Digital Hospitality featuring Funky Fries and Burgers

What’s the definition of food porn? That depends on what makes you hungry.

Successful modern marketing in the digital era is about getting attention. What’s more attention-grabbing than long strings of gooey cheese, towering hamburgers, huge Freak Cones, and heaping plates of Funky Fries topped with imaginative decadence (and mac and cheese).

The Funky Fries menu is diverse and tastyWith millions of views online for their sexy food videos and images, and a legion of fans, Funky Fries and Burgers is a veritable food porn star.

For example: behold the mighty Pulled Pork Mac and Cheese Fries. Fries topped with mac n cheese, slow cooked pulled pork, coleslaw, BBQ sauce, house made ranch dressing, and onion rings.

Are we making you hungry yet? #FunkYoDiet

Doing a search on social media for Funky Fries and Burgers is enough to make most anyone hungry. You eat with your eyes, after all.

As the restaurant says with a big neon sign on it’s wall: Diet Starts Tomorrow.

Diet Starts TomorrowFunky Fries and Burgers owner Sebastian Hallak is a guest on this episode of the Digital Hospitality podcast.

You can tell Digital Hospitality is in Sebastian’s DNA in the uncensored and deep-diving conversation.

Shawn Walchef interviews Sebastian Hallak at Funky Fries and BurgersThe Cali BBQ Media crew met with Sebastian at one of his three Funky Fries and Burgers locations to learn how the restaurant started drawing major attention online while posting high-quality content for social media to build their brand.

The fellow small business owners also dug into the nitty gritty of running a restaurant in 2020, digital marketing strategy, food photography tips, and building customers for life.

Sebastian Hallak talks to Shawn Walchef at Funky Fries and Burgers in San DiegoFUNKY FRIES AND BURGERS:

With inventive and award-winning menu items Funky Fries and Burgers has built a reputation as a place for fun, funky food experiences.

There are three Funky Fries and Burgers locations around San Diego: two in El Cajon and one in National City at Plaza Bonita. You can order online, but you’ve also got to visit their locations for the full funky experience.

Funky Fries and Burgers food is incredible and their Digital Hospitality is also incredible. Thanks to rock solid branding and training, there’s an energy inside their locations that draws you in and makes you want to keep coming back.

Shawn Walchef, host of Digital Hospitality podcast, eats at Funky Fries and BurgersFunky Fries and Burgers first opened in 2016 with a 400-square-foot location.

Very quickly after opening the doors of their first spot, the restaurant found its digital marketing niche. The business and food porn go together like french fries and mac & cheese.

Funky Fries Instagram
“We started creating that content and before you know it, Insider Cheese and all these food sites picked us up,” Sebastian Hallak said. Then the sexy food photos and video started to go viral on different platforms.

His funky creations were now in front of millions of people. “7 million views, 10 million views, big numbers,” he said.

Kyle Whissel’s East County Eats video of one of his visits to Funky Fries has about 3.5 million views and was shared by 43,000 people on Facebook.

Food porn has a funny name, but it’s also serious business.

In fact: “It’s a way of life,” Sebastian Hallak joked.

“Anything you can do to get their attention and make them hungry, that’s just the name of the game.”

GROWING A BRAND WITH FOOD PORN:

Everyone wants to grow their social media accounts. That takes engaging content. Lots of it. Video, audio, and writing.

Though there are sometimes negative connotations for “food porn,” such as it being overly indulgent, unrealistic, and calorie-packed, it’s actually a positive thing for the many restaurants, food bloggers, and others who post food photos and video online to pique people’s appetites.

Drizzling creamy sauce on Funky FriesYou can tell by now that food porn is not just a hashtag — it’s an art form.

Food Porn Secrets Revealed | Funky Fries and Burgers (DH 020)

FOOD PORN TIPS:

Here are some tips on how to shoot sexier Instagram and social media photos from food porn maestro Sebastian Hallak:

  1. Use Different Angles: Mix it up by holding the camera low to the ground or step to the side and try a new angle.
  2. Take Square Shots: If posting to Instagram, which previews images in square boxes, change your phone’s camera mode so it takes square photos. “Just to keep everything in the frame. What you get is what you’re going to post.”
  3. Forgo the Filter: Use natural light and real colors instead of using camera filters to artificially enhance the scene.
  4. Capture the Action: Focus on action shots and movement, such as drizzling chocolate sauce on a dessert or flipping a juicy burger on the grill.
  5. Make Real Food: Make sure your impressive looking food is something people will actually want to eat when they decide to visit your location. Looks matter, but so does taste to keep people coming back.

“A little bit of good light, a great subject, and that’s all you need,” advised Sebastian Hallak.

MAKING CONTENT THAT CONVERTS:

Food porn has become its own genre because it works. And that’s why you should strive to find the equivalent in your industry.

What is the “food porn” in your business?

Think about what is the most stimulating imagery related to your brand. What photo would grab attention with your audience if you posted it online? What action shots would get people excited about your brand in a 1-minute video?

Pizza Burgers at Funky Fries and Burgers in San DiegoWe shot lots of food porn of our own while stopping by Funky Fries and Burgers, including a Funky Fries Burger Challenge video and a behind-the-scenes tour of their amazing menu.

If you’re a listener of the podcast and haven’t seen our videos yet, make sure you subscribe to Cali BBQ Media on YouTube.

When you stop by Funky Fries and Burgers make sure you let them know you heard about them on Digital Hospitality.

https://www.funkyfriesandburgers.com

To watch the #ASKGARYVEE Gary Vaynerchuk and Jon Taffer (Bar Rescue) restaurant branding and marketing conversation discussed on this episode visit the GaryVee YouTube channel.

Thanks for listening, watching, and learning with us and supporting small business.

Let us know how we can help you on your Digital Hospitality journey. podcast@calibbq.media

0 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *