No Bulls**t Guide To Marketing | Erik Shellenberger (BAR MARKETING BASICS) | DH135
No BS. That is the best descriptor for marketing specialist Erik Shellenberger. His approach to teaching bar and restaurant owners the best way to market their business. Years in the industry have equipped Erik with a unique insight as to what works and what doesn’t….
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Preview: Restaurant Influencers | SAM THE COOKING GUY on Growing a YouTube Channel | DH129
The secret to YouTube is simple. It’s not about you. It’s about your audience. On this special preview episode of the Restaurant Influencers Podcast, Sam Zien (Sam The Cooking Guy) talks with host Shawn P. Walchef (Cali BBQ Media) about how he grew his YouTube…
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The Secret Sauce to Smartphone Storytelling for Business | FSMA Webinar | DH123
Smartphone Storytelling doesn’t have to be difficult. These tips will help you learn to tell your story online. Speaking as a guest of honor at a Foodservice Sales and Marketing Association (FSMA) webinar, Shawn Walchef (Cali BBQ Media) shared the secret sauce to online storytelling,…
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How To Become Your Own Media Company | Best Served Podcast + Cali BBQ Media on Clubhouse | DH112
Hailing from all corners of the country, Cali BBQ Media is combining low-and-slow cooking with sharp and strategic content creation. Led by Founder Shawn Walchef in San Diego the restaurant lead turned Digital Hospitality Host has assembled a team of writers, video editors, web builders…
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Kickstart Audience Engagement Before Your Big Launch | Will Ford (Launchboom) | DH109
Will Ford decided it was time to help others reach their dreams. The serial entrepreneur’s latest mission? Launchboom. “At Launchboom we focus on everything that happens in preparation for the launch,” the crowdfunding expert said on the Digital Hospitality podcast. Watch the full interview now…
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Guide to Opening a Virtual Ghost Kitchen | Part 3: Breaking Down Costs | DH108
Understanding the costs it takes to operate a virtual ghost kitchen is essential. Listen in on a Clubhouse roundtable discussion with hospitality veterans and restaurant thought-leaders to start breaking down the costs of a digital restaurant operation. Learn about the investments, tech, fees, and more…
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Guide to Opening a Virtual Ghost Kitchen | Part 1: The New Digital Economy | DH106
The future of food and the future of hospitality is in your hand — the smartphone. In this first part of a roundtable discussion series presented on the Clubhouse audio app, the expert Digital Hospitality panel and guests dig into what it takes to open…
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Brand It Like It’s Hot! | Phyllis Williams-Strawder (CKO Creator) | DH103
Phyllis Williams-Strawder knows hot brands always leave a mark. That’s why the creator of CKO Creator wants you to Brand It Like It’s Hot! Check out this Digital Hospitality podcast interview with Phyllis Williams-Strawder to learn about her insightful journey from barbecue to branding, becoming…
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Your Restaurant Sucks! | Donald Burns (The Restaurant Coach) | DH089
The Restaurant Coach Donald Burns wants to be a little voice in the back of your brain to remind you: “you can do it” — if you try. Donald Burns (@therealrestaurantcoach) wants to help your restaurant not suck. The restaurant industry veteran, speaker, author, and…
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Serving Restaurant Owners with Numbers, Systems, and Culture | Jim Laube (RestaurantOwner.com) | DH082
From Auditor to Editor, and many significant stops in-between, Jim Laube’s journey has focused on serving those who serve others: restaurant owners and operators. *** Some of the biggest successes in business come from unlikely career pivots. For Jim Laube, founder and president of RestaurantOwner.com,…
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