No Bulls**t Guide To Marketing | Erik Shellenberger (BAR MARKETING BASICS) | DH135
No BS. That is the best descriptor for marketing specialist Erik Shellenberger. His approach to teaching bar and restaurant owners the best way to market their business. Years in the industry have equipped Erik with a unique insight as to what works and what doesn’t….
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Preview: Restaurant Influencers | SAM THE COOKING GUY on Growing a YouTube Channel | DH129
The secret to YouTube is simple. It’s not about you. It’s about your audience. On this special preview episode of the Restaurant Influencers Podcast, Sam Zien (Sam The Cooking Guy) talks with host Shawn P. Walchef (Cali BBQ Media) about how he grew his YouTube…
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Become Attention Merchants With Short Form Video Content | National Restaurant Owners Podcast | DH125
Hospitality and Media Maven Kyle Inserra knows that one of the most valuable currencies of our modern era is attention. Kyle Inserra (@kyleinserra) is an attention merchant. How does the commercial real estate strategist with a long history in the hospitality industry get attention these…
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The Secret Sauce to Smartphone Storytelling for Business | FSMA Webinar | DH123
Smartphone Storytelling doesn’t have to be difficult. These tips will help you learn to tell your story online. Speaking as a guest of honor at a Foodservice Sales and Marketing Association (FSMA) webinar, Shawn Walchef (Cali BBQ Media) shared the secret sauce to online storytelling,…
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Harness The Power of Smart Video Marketing | Brian Dempsey (Bright Tribe Video) | DH121
Brian Dempsey of TribeVideo wants business owners to learn to use video marketing like rockstars. Most Americans consume 2.5 hours of video content per day. That’s a lot of ways to reach them. So, why aren’t all business owners in front of the camera telling…
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If You Build It, They Still Might Not Come | Chip Klose (Restaurant Marketing Strategy) | DH118
Marketing Strategist Chip Klose knows you have to promote your business online to make it take off. The modern restaurant business is not Field of Dreams. If you build it, they won’t necessarily come. “Thirty years ago, you could just be good,” shrugs Chip Klose…
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Sales Tales: Hustle, Humor, and Lessons | Mandi Graziano (Sales Coach) | DH116
Mandi Graziano has lots of Sales Tales and lessons to share after living the hustle herself. Business and sales coach Mandi Graziano is our guest on this episode of the Digital Hospitality podcast, where she shared stories and lessons about sales, writing a business book,…
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It’s Not Selfish to Take Selfies | Brian Bogert (Performance Coach) | DH114
If you want to be selfless, you have to be willing to be selfish first. “I always say focusing on yourself is the least selfish thing you can do,” Performance Coach Brian Bogert teaches on this episode of the Digital Hospitality podcast. It's Not Selfish…
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How To Become Your Own Media Company | Best Served Podcast + Cali BBQ Media on Clubhouse | DH112
Hailing from all corners of the country, Cali BBQ Media is combining low-and-slow cooking with sharp and strategic content creation. Led by Founder Shawn Walchef in San Diego the restaurant lead turned Digital Hospitality Host has assembled a team of writers, video editors, web builders…
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How To Be More Comfortable On Camera | Amy Scruggs Media | DH111
Want to be good on camera? Media Coach Amy Scruggs knows exactly how. Two decades deep on TV, the country music recording artist and host of CNBC’s Financing the American Dream has plenty of titles but even more experience. Acting as a media coach and…
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