#IAMBBQ2018 – Behind The Smoke Media Coverage
Join the Behind The Smoke Media podcast team on Thursday, March 14th at 11:30am as we present, “How To Turn Your BBQ Business Into A Media Company” at this year’s National Barbecue & Grilling Association’s #IAMBBQ2018 in Fort Worth, Texas.
Sign up for the NBBQA National Conference which takes place from March 13-17 or buy tickets for the big NBBQA Grilling Academy with the top pitmasters on Saturday, March 17 at the River Ranch Stockyards.
What Problem Are We Solving?
The NBBQA needs membership growth in the Digital Age. A majority of the potential new members of the NBBQA are not learning about all the incredible benefits they would get by joining as a new member as well as attending the annual conference.
Passionate BBQ aficionados and industry leaders all over the world are turning to digital and audio content to learn more about the intricacies of building or scaling their business.
They are finding these trusted resources on their smart phones though bbq focused podcasts, informative blogs, engaging YouTube channels, Twitter, Instagram, Faeebook, LinkedIn and through hashtag searching.
Why Do We Care?
We started the Behind The Smoke Podcast to share BBQ War Stories.
We understand the struggle.
As Millenials who opened our bbq businesses in an underserved and overlooked area of San Diego we have spent the last ten years learning how to personally use digital marketing to grow our bbq events, build our brand awareness and promote a bbq movement on the West Coast.
We want the NBBQA and its members to not only learn about the benefits of becoming their own media company but to also teach actionable steps to achieve immediate digital marketing engagement as a result of attending this year’s #IAMBBQ2018.
BBQ Is Shared.
Facebook Live Videos, Instagram Stories, Hashtag Searches, YouTube Channels, Smart Phones, Smart TVs, Amazon Alexa, Google Home, Siri, Yelp, TripAdvisor, WordPress, Anchor, iTunes, Stitcher, Twitter, Periscope, Pinterest, SnapChat Filters, Podcasts, OTT, Canva, MailChimp, LinkedIn Articles and this is only the beginning of the list of free digital marketing tools now available to small businesses.
Once Cali Comfort BBQ and Valley Farm Market stopped relying on possible Traditional Media coverage and if we were lucky an inbound PR opportunity to solve our marketing efforts, we started to exponentially grow engagement in our mission. The smart phone and internet has allowed us to niche down into subjects we love deeply as well as inspire us to share our struggles with complete strangers. Ironically, those global strangers soon become friends because of that shared passion.
Follow the Behind The Smoke Media team during our Facebook Live Broadcasts from the event.
I’m sure we will be tweeting, podcasting, Instagramming, YouTubing and getting as much content as possible to share with you from the event as well.
Also follow our fellow BBQ Podcast Family who will be covering the event as well: