4 Steps to Simple Social Media Strategy for Business

Simplify social media guide by cali bbq media founder shawn walchef

Start making smarter social media content now with this 4 step digital marketing strategy guide.

Cali BBQ Media Founder Shawn Walchef hosted an online social media presentation during the Branded Restaurant Marketing Summit. The main takeaway? Start now, not tomorrow, because it’s easier then you think to promote your business with short-form video on social media.

WATCH NOW: https://vimeo.com/662924000

LEARN MORE: https://calibbq.media/blog/free-restaurant-marketing-summit-2022/


Simplify social media guide by cali bbq media founder shawn walchef

4 Steps to Smarter Smartphone Storytelling

Making and publishing short videos (under 1 minute) every day about your restaurant or other business can seem confusing and hard to do. However, when you start to simplify your social media strategy you will see how it’s not as hard as you think.

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Simplify-social-media-presentation - set up google alerts

STEP 1: SET UP GOOGLE ALERTS

Go to www.google.com/alerts and set up email notifications.

  • Your Name
  • Your Business
  • Your Primary Category

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Simplify-social-media-presentation - weekly video shoots

STEP 2: WEEKLY VIDEO SHOOTS

Start creating videos with managers at your weekly meetings.

  • Set aside 20 minutes
  • Use smartphone to record
  • Empower your staff to share

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Simplify-social-media-presentation - create short videos for tiktok

STEP 3: CREATE SHORT VIDEOS

Sign-up for TikTok and start posting short videos on the popular app.

  • Less than 45 seconds
  • Be authentic and honest
  • Edit old clips into new content

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Simplify-social-media-presentation - repost to other platforms

STEP 4: REPOST AND REPEAT

After posting your video to TikTok, repurpose the clip for other platforms.

  • Repost without TikTok watermark
  • Start on Instagram Reels, Facebook, YouTube
  • Engage with your audience in the comments

GET IN TOUCH: Let us know what you learned by emailing shawn@calibbq.media or DMing me online @shawnpwalchef.


Shawn walchef restaurant marketing summit (1)

Restaurant Marketing Event

The Restaurant Marketing Summit is a 2-day virtual event that highlights solutions and strategies from hospitality industry leaders to help restaurants master their marketing. Learn more

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